animation « Live from the Phoenix Asteroids… | Flash development / Motion graphics / Video post-production

DJ Hero 2

posted by on 2010.12.10, under 2010, 3D, commercial work, demo (video), motion graphics
10:

I don’t usually post banner work because it’s not really my area of interest or expertise. That said, I recently worked on the animation side of a banner campaign for Activision promoting the release of DJ Hero 2. I’m pretty happy with the animation I produced, hence am sharing it here.

Read on to see the animation in action…

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Away3D

posted by on 2010.03.24, under 2010, 3D, commercial work, demo (video), motion graphics, video
24:

I recently made a showreel video for the Away3D team, showcasing the fantastic work people have produced using their real-time 3D engine. The video was shown as part of Rob Bateman‘s recent presentation at LFPUG.

Away3D

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Flora by Gucci

posted by on 2010.01.11, under 2008, commercial work, demo (video), flash, motion graphics
11:

To mark the release of the new fragrance, ‘Flora’, Gucci hired acclaimed director Chris Cunningham to direct an advert, utilising his unique visual style. The online campaign was tasked with providing an interactive experience to match it.

The overall idea was to bring the ‘Grace Kelly pattern’ to life and use it to present the concept, history and features of the fragance.

The solution was to combine motion graphics with Flash. Each section required a unique series of animations and presented a different challenge.

Flora by Gucci

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A Barilla Day

posted by on 2010.01.11, under 2008, commercial work, demo (video), motion graphics, video
11:

Barilla have a mission to bring the wonders of Italian cuisine to the world. They have tasty products for every meal in the day, from breakfast to dinner. The “Barilla Day” begins with a family eating breakfast, before we head to Paris for lunch, finally travelling across the ocean to New York, where we find attractive 20-somethings having a dinner party.

We used a 2.5D animation technique, where high-resolution photography was broken into layers and reassembled in 3D space in After Effects. I worked alongside my old allies, Mike Rigley and Tim Foster, on this project.

Barilla

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Tri-Pentox

posted by on 2010.01.11, under 2008, 3D, commercial work, motion graphics, tv, video
11:

Sit-up Channels hired me to create some motion graphics for a TV advert. Tri-Pentox is an anti-aging and anti-wrinkle skincare product boasting the latest scientific research and advanced chemical agents. I used this as the basis for my design. My concept was to start a camera move at the subcutaneous level, where tri-pentox does its work and where we would see molecules in action, and then pull back to reveal the beautiful, smooth-skinned model.

Tri-Pentox

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Emirates Fingerprint

posted by on 2010.01.11, under 2008, commercial work, motion graphics, video
11:

Emirates were promoting a service where a traveller’s favoured destinations, representing their ‘travel fingerprint’, would be logged and allow Emirates to make their journeys easier by finding local amenities and areas of interest. I worked on an animation prototype to demonstrate how the service would work.

Emirates Fingerprint

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Blue Communities

posted by on 2010.01.11, under 2008, commercial work, demo (video), motion graphics, video
11:

Nakheel Blue Communities “is a call to action for the world”. It is an initiative to develop and protect coastlines around the world, positing that by 2010 80% of the planet’s population will be living close to the sea. I was hired to work on a promotional video for use online and on in-flight video systems aboard aircraft flying to Dubai.

Blue Communities

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The Great White

posted by on 2010.01.11, under 2008, 3D, commercial work, flash, motion graphics, video
11:

This project gave me the opportunity to use my After Effects knowledge to enhance what could have been a fairly flat animation into something with more visual impact and energy. The VXR Great White was marketed as the motoring embodiment of the power and danger of a Great White shark. It was my task to find a way to transform a shark into a car.

The Great White

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Digitas Showreel

posted by on 2010.01.07, under 2007, commercial work, motion graphics, video
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The Digitas Showreel afforded me the opportunity to work with some excellent illustrations by my colleague, Alexandra Devray. For each major Digitas client I was provided with a multitude of individual illustrations to animate in After Effects.

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